Should You Integrate Your Legacy Marketing Systems or Get Rid of Them?

Not long ago, “automation” was one of the most important new concepts in digital marketing. Today, it’s considered a marketing standard.

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To Optimize Your Marketing Systems and Processes, Break Them..

Technology has become integral to today’s marketing activities. Most companies couldn’t even imagine functioning without a CRM or email tool.

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Should You Integrate Your Legacy Marketing Systems or Get Rid..

Not long ago, “automation” was one of the most important new concepts in digital marketing. Today, it’s considered a marketing standard.

Read More

Why Do Businesses Struggle to Understand Their Marketing..

The business world is flush with data — customer data, industry data, operational data, and of course, marketing data. Data is now so important to business and marketing that you’d think most..

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What are the Building Blocks of a Marketing Technology Stack?

Before marketers really had a handle on their technology, and before standalone CRMs were the norm, marketing technology came out in bits and pieces. There were a few integrations here or there, but..

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