Should You Integrate Your Legacy Marketing Systems or Get Rid of Them?

Not long ago, “automation” was one of the most important new concepts in digital marketing. Today, it’s considered a marketing standard.

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Should You Integrate Your Legacy Marketing Systems or Get Rid..

Not long ago, “automation” was one of the most important new concepts in digital marketing. Today, it’s considered a marketing standard.

Read More

Why Do Businesses Struggle to Understand Their Marketing..

The business world is flush with data — customer data, industry data, operational data, and of course, marketing data. Data is now so important to business and marketing that you’d think most..

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What are the Building Blocks of a Marketing Technology Stack?

Before marketers really had a handle on their technology, and before standalone CRMs were the norm, marketing technology came out in bits and pieces. There were a few integrations here or there, but..

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Feb 20, 2019 11:27:38 AM

Arman Ghosh | Digital Transformation

Digital Transformation: What it is and Why it Matters

Everywhere you look, businesses large and small seem to be doubling down on technology. Almost every job now has an IT component. Even small businesses are exploring the applications of artificial..

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