HubSpot, Salesforce, and Outreach.io: A Quick Guide

Marketing and sales technology have exploded over the last decade, and investments are only increasing. According to one study, 55% of the companies surveyed planned to spend over $10,000 on marketing tech in 2018.

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Jan 29, 2019 5:22:02 PM

Connor Jeffers | Growth, Foundational Development

What are the Differences Between Leads, Contacts, and..

If you use any type of CRM to store your customers’ personal data, you’ve undoubtedly run into terms like “leads,” “contacts,” and “accounts.” Likely, you’ve also run into terms like “marketing..

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Jan 17, 2019 2:11:28 PM

Alayna Carlson | Growth

Closed-Lost Reason is a Growth Hack Metric You Should be..

Losing a sale hurts. You've poured time and resource into procuring the lead, but, at the finish line, they simply don't bite. Wouldn't it be nice if you could figure out why those prospects aren't..

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Oct 31, 2018 10:59:51 AM

Alayna Carlson | Growth

How to use video in your inbound marketing strategy

Why it's so important You know your business has to "do" inbound marketing. You also know that your business has to "do" video to really capture the value of your products and services for potential..

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Sep 26, 2018 6:01:04 PM

Connor Jeffers | Growth, Digital Transformation

How to Rebuild a sales and marketing funnel

In the last 4 years, I’ve seen a lot of marketing and sales funnels. Initially, I found the process of analyzing them paralyzing and overwhelming. Often, mentees ask me how they should approach this..

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